WELCOME TO THIS TRAINING
You will be immersed in the world of CHARLES ZUBER.
Discover the secrets of our brand and its collections!
One man, one signature
Our brand is built on the values and know-how of a talented master jeweller from Geneva
CHARLES ZUBER
Charles Zuber is the inspirational identity, the ultimate manufacturer
Master Jeweller Charles Zuber embodies a little-known artistic and craftsman’s reality in Geneva.
In the background, this man was technically capable of finely crafting the finest jewellery masterpieces of the most prestigious Swiss watch brands.
A man who had a genius for finding solutions to improbable concepts, whose prowess as a goldsmith, whose creative talent and innate flair for innovation benefitted the world’s most famous watch and jewellery brands
According to those who knew him, those who shared his workbenches and drawing boards, or more prosaically those for whom he worked on commission, master jeweller Charles Zuber had the rare genius to be able to combine the ancestral techniques of haute joaillerie with the skills of micromechanics used in watchmaking
Swiss Made, ethical in the choice and traceability of the materials used, precious and semi-precious stones, the CHARLES ZUBER brand also has a high-level watchmaking dimension
Brand, company, association
More than 3000 photos of the pieces realized by CHARLES ZUBER have been found, all of them carrying his secret hallmark.
They perpetuate his exceptional work and supply the current aesthetic offer.
An NGO is called by his name. It is dedicated to the enhancement of its artwork as well as the jewellery professions in Geneva.
CHARLES ZUBER IN FEW WORDS
- JAN 29TH 1932 IN KRIENS SWITZERLAND
- MOVED TO GENEVA IN 1952
- SWISS MASTER JEWELLERY MAKER
- ABLE TO FIND UNORTHODOXES SOLUTION TO THE TECHNICAL CHALLENGES HE HAD TO FACE. WHICH WERE BEYOND THE TRADIOTIONAL JEWELLERING MAKING!
- MODEST UPBRINGING
- EXTRA SENSITIVE BENG
- KARL CHANGED HIS 1ST NAME TO CHARLES WHEN HE MOVED TO GENEVA
- FIAT 500 1ST CAR
- JAGUAR MARK 2 2ND CAR
- CHANGED JAGUAR EVERY 2 YEARS
- HIS WORK WAS IS PASSION
- VERY GENEROUS PERSON
- OFTEN ABUSED BECAUSE HIS KINDNESS
- NICKNAMED BY HIS FAMILY AND FRIENDS ‘ GOLDFINGERS’
- CIGARETTES
- HIDE HIS EMOTIONS
- RELAIS CHAMPEL GENEVA
- LA RESERVE GENEVA
- REAL LOVES ART / USED TO PAINT TOO
- A FOODIE (LE BIEN MANGER)
- LOVED TO TRAVEL
- ANECDOTE: HAD HIS FIRST JOINT IN CASABLANCA
- LISTENED TO JAZZ (PASSION BORN DURING THE 2ND WW LISTENING TO AMERICAN FORCES NETWORK RADIO)
- WEDNESDAY AT 8PM
- INTERLAKENS USED TO RIDE BICYCLE WITH HIS FIRST CRUSH AND 1ST CONTACT WITH THE BRACELET WATCH!
- LOVED BRUNETTE
- VERY STYLISH GENTLEMAN (LOVED BEING WELL DRESSED)
- HE BELIEVED IN HIS TALENTS TO BUILD THINGS
- 2Y APPRENTICESHIP AT BURGER – LUCERNE
- LUCERNE STAR – WON DESIGN AWARD AT THE END OF HIS APPRENTICESHIP 1949
- HIS FAVORITE SONG
- IT’S A WONDERFUL LIFE – LOUIS AMSTRONG
- JEAN-PIERRE HUSISTEIN – 47 YEARS FRIENDSHIP
- DIAMOND DEALER
- COMMISSIONED BY THE FOLLOWING BRANDS DURING HIS CAREER
- PIAGET / VCA / DELANEAU / CHOPARD / CARTIER / PARMIGIANI / MOUAWAD / AUDEMARS PIGUET / BAUME &MERCIER / DE GRISOGONO…
- GENEROUS PERSON
- DURING HIS CAREER HE REACHED THE STAR STATUS IN THE INDUSTRY BUT SINCE HE HAS BEEN FORGOTTEN
- FORGOTTEN ICON
1932
29 January Karl Zuber was born in Kriens Switzerland
Anecdote:
Very modest upbringing 4 sisters & 1 brother
Margerit, Hedy, Marie, Alice, Gebiet
1947
Quit school at the age of 15Y
Anecdote:
He disappeared for few days in the Swiss mountain. No one knew how he survived nor managed to carry all the blueberries he brought back!
Joined BURGER – Lucerne well know jeweler maker as an apprentice for 2Y
1949
Won Lucerne Municipal Council design
prize LUCERNE STAR Was born
Anecdote:
The star is still part of the end of the year city decoration upto now
He also falls in love for the 1st time. This how he gets in touch with the 1st watch bracelet in his life
Anecdote:
Riding bicycle near Reichenbach waterfall. He fells, his watch gets damaged. He lost it and did not have the chance to repair it for it. But it was his 1st contact with one of them
1952
Back from the army decided to become a goldsmith
and moved to Geneva.
Anecdote:
Learnt French to integrated himself fastest.
Changed his 1st name from Karl to Charles
1954
Attended Ecole des Beaux-Arts to study
Art in the evening classes
End of the 50’s
Changed jewellery company
Located Place du Molard in Geneva
1962
Creation of Ch. Zuber & R. Baumgartner
32 rue des noirettes, Carouge- Geneva
R. Baumgartner was in charge of the accounting and commercial
Anecdote:
their 1st client was PIAGET
Their studio is given another project to work on the case for their latest extra-flat bracelet watch
2007
Sold his company to Pierre Perrin & Enrique Garcia
2 independent jewelers
Anecdote:
At the age of 75 and in attempt to keep his legacy alive and finally spent more time with his loved one while still working on few projects.
He refused to sell his workshop to one of the big company he worked with and instead partnered what seemed at the time the best solution to keep his name alive.
2010
Made redundant from the company he created.
CZ was left heart broken / betrayed
Anecdote:
Always driven by trust. He had signed the contract without even reading the same.
Which had made it easy for the new owners to simply thanked him when the partnership no longer worked smoothly due to change in the governance of the company
2012
April 4t @ 10PM Charles died from esophagus cancer
Anecdote:
2 months after his burial. His ashes were spread by the oak tree where he used to spend so many great memories during his childhood
2019
Launches of a high-jewellery line
2019
Launches of an automatic timepiece designed by designer Eric Giroud, inhabited by a Manufacture caliber
geneva
Cradle of the haute-jewellery & haute horlogerie scenes
While watchmaking is at the forefront of world renown, Geneva’s jewellery know-how, most of the time practiced with a high degree of discretion, has historically given watch brands their most glamorous hours.
CEO
MOHAMED HILAL
One must dream but one must also persevere to turn those dreams into reality.
I firmly believe in this philosophy which makes me strive harder and pursue my dream of becoming a successful entrepreneur in the Perfume Industry. My innate desire towards perfumes, all started when I was still in my school days and began experimenting different oriental fragrances which I became popularly known.
BUSINESS MAN
OF THE YEAR 2013
The Mohammed Bin Rashid Award for young business leaders (YBL) was launched to recognize exceptional entrepreneurs within the local community of the UAE & the Arab World, awarding Mohamed Hilal as Business Man Of The Year for 2013
As a new brand in a saturated market, let’s say that CHARLES ZUBER is unexpected.
As an unexpected brand, CHARLES ZUBER needs to be incomparable to exist.
To do so, any movement we will make, any action we will undertake, any decision we will take for CHARLES ZUBER existence must be filtered by this systematic & repeating question
« and what if... ?»
Watchmaker, jeweller, artist, designer, craftsman, …
CHARLES ZUBER is all of that, none of that. Indescribable, Even the emotion induced by the CHARLES ZUBER experience is speechless.
AUDACITY
Only an audacious brand could start something new on this market
RESPECT
Responsible Jewellery council same but new state of mind
DEXTERITY
CHARLES ZUBER masterized the art of miniaturization
TRANSCENDENCE
… and enhanced , optimized and reinvented by the CHARLES ZUBER savoir- faire.
EXPLORATION
Collection inspired by existing trends / objects any field can be explored and reinvented by CHARLES ZUBER
« This is not our decision
to become a luxury brand.
It happens when being incomparable »
a story, an origin
Charles Zuber ingenuity, crafted and manufactured savoir-faire
specific skills
Creativity, ingenuity, challenge solver
differences
Incomparability (products, offers, shopping experiences, )
values
audacity, dexterity, respect, exploration, transcendence
a fight
Bring extraordinary to ordinary. Making impossible possible
a strategic concept
Sparkling meetings : « at the crossroads »
a perfect client
The investor
The CHARLES ZUBER Experience is «A la croisée des chemins», at the crossroads